If you are a real estate agent based in Abuja, for example, can potential buyers find your website with keywords such homes for sale in Abuja, properties for sale in Abuja or house for rent in Abuja?
If you are a local business (accountant, lawyer, plumber, architect, etc.) based in Lagos or Port Harcourt, can potential customers find you by using Google search?
Have you ever wondered why your website is not on the first two or three pages of Googles’s SERP (search engine results page)?
Have you ever queried Google for competitive keywords relating to your website products or services but your website is nowhere in sight but your competitors’ websites?