07 Feb

How Google Ranks Your Website

If you are a real estate agent based in Abuja, for example, can potential buyers find your website with keywords such homes for sale in Abuja, properties for sale in Abuja or house for rent in Abuja?

If you are a local business (accountant, lawyer, plumber, architect, etc.) based in Lagos or Port Harcourt, can potential customers find you by using Google search?

Have you ever wondered why your website is not on the first two or three pages of Googles’s SERP (search engine results page)?

Have you ever queried Google for competitive keywords relating to your website products or services but your website is nowhere in sight but your competitors’ websites?

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24 Jan

Why You Should Consider PPC Advertising in 2017

Why You Should Consider PPC Advertising in 2017

 

BIG DEAL!!! You have a website but no traffic, therefore no sales. What are you waiting for? Having a website with no traffic is of no benefit if the goal of your website is to generate more revenue.

 

What is Pay Per Click (PPC)?

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertisers pays a fee each time one of their ads is clicked. Basically, it’s a way of directing potential customers to your site.

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18 Dec

Find out 10 reasons why your website needs PPC advertising

With over 80 million internet users in Nigeria, finding buyers for your products or services online can be very effective and affordable as compared to local advertising in newspaper, radio or TV.

The struggle for visibility in the search engine results is very competitive. Pay-per-click (PPC) can help you drive more qualified visitors to your website for less than the cost of an ad in your local newspaper, radio or TV.

So, if you’re thinking of doing PPC, or if you just haven’t given it much consideration until now, allow me to tell you the few advantages of PPC and why PPC is a no-brainer to drive more visitors to your website.

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18 Oct

How to access your webmail using your Gmail account

 Do you know you can access your webmail using your Gmail account?

If you don’t have a webmail (for example, myname@mywebaddress.com) account, please create one from your cpanel or ask your hosting provider for your cpanel details.

  1. Login to your Gmail Account.
  2. In the top lefthand corner, open the Settings cog and choose Settings.
  3. Click Accounts and Import.
  4. Click ‘Add a POP3 mail account you own”.
  5. Enter your Email address.

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31 Mar

Choosing proper keywords for your website

Choose the wrong keywords and watch all your SEO efforts go down the drain. Choose the right keywords and watch more visitors to your website.

Optimizing your website for website related keywords is usually an effective SEO strategy. Adding quality content to your website on a regular basis is also a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. read more

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10 May

Google Reveals New AdWords Products

Because mobile search has officially overtaken desktop search, Google is launching a slew of new products for its AdWords customers.

Jerry Dischler, vice president of product management at Google, spoke of the “I want to know, I want to go, I want to buy” moments during a live stream of the annual AdWords Performance Summit in Half Moon Bay, California, earlier today. Dischler said that the smartest marketers realize that those needs are more important to customers than any particular brands.

“Across billions of daily searches, billions of hours of video watched every month, billions of interactions across various websites and apps, these are the moments that truly matter,” he said. “What matters most in those moments isn’t who we are, but what we intend to do at that instant.” read more

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13 Jan

Planning, Budgeting, and Measuring an SEO Campaign

When it comes to SEO, many business owners just don’t know enough to truly understand how to plan an effective SEO campaign. They don’t know the difference between white hat, black hat, or raspberry beret. Unethical spammers take advantage of this every day, with a barrage of emails pitching business owners on SEO services with “guaranteed first page results” on Google.

I can understand the appeal of these emails. Most business owners just don’t have the time to do their own SEO and run their business, too. Since Internet marketing is mostly a mystery to those outside of the industry, why not buy the “bargain brand”? read more

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