Search Engine Optimization (SEO)
What is SEO or Search engine optimization - SEO is a set of methodologies aimed at improving the visibility of a website in search engine listings (Yahoo, Google, Bing, etc.). Search Engine Optimization (SEO) involves making web pages more "search engine friendly" to promote them as the most relevant solutions for the search engines' users.
Why is SEO (Search Engine Optimization) important? - A higher search engine listing helps bring more qualified visitors to your website when potential customers are actively searching for a product or service. When potential customers query search engines (such as Google, Yahoo or Bing), if your website is listed within the first 2 or 3 pages of search engine results, there is a higher probability that will lead to more visitors to your website.
What are the advantages of SEO or Search Engine Optimization - Some of the advantages of SEO (or higher rankings on seearch engines include):
- More qualified visitors
- More FREE traffic
- Inexpensive as compared to PPC (Pay Per Click)
- Increased sale
- Generate more leads
- Name recognition and awareness.
- Global reach